3M plc - 3M Films Wow Surface Design Show Visitors
New DI-NOC decoration film and Vikuiti Rear
Projection display technology from 3M inspire architectural
Bracknell, UK, 22 March 2007 – 3M, the diversified technology company, showcased product innovations for the architecture, interior design and specifier community at The Surface Design Show 2007, 7 – 8 March, the only UK event to focus on surface solutions in building design.
Highly versatile Vikuiti Rear Projection technology from 3M’s Optical Systems division made its debut in the modern building design sector. A 60-inch diagonal Vikuiti Rear Projection Film display was shown on the stand demonstrating its ability to present stunning visuals in creative screen shapes and sizes. The film enables static images, dynamic messaging and video to be projected directly onto glass partitions and windows making it an inspiring medium for architects to enliven their interior or exterior building designs.
Show Presentation Services (SPS), one of the largest event staging companies in the UK with an office at the Business Design Centre, has installed a Vikuiti Rear Projection film in its shop window. Peter 'Art' Lewry, Creative Director of SPS, said, "Vikuiti Rear Projection film from 3M is something I've wanted for years – a flexible screen surface that works in the high and low ambient light levels of exhibitions, brand experiences, retail environments and museums. With no hot spot, beautifully bright images, a wide angle of view and the ability to cut it to any shape, it's a real winner."
The film also attracted attention from the Group Managing Director of the London Business Design Centre, Michael Stift. Commenting on its success at the Surface Design Show Michael said, “It is perfect for exhibitions - no matter if you are an exhibitor or an organiser. It provides perfect quality of presentation - even if light intensity changes during the day. All that is needed is our video-beamer".
3M’s Commercial Graphics division also enjoyed a successful two days at the show. Its flexible and stylish DI-NOC decoration and refurbishment film generated a substantial number of quality leads, impressing stand visitors with its extensive range of colours, shades and patterns, as well as its faithful reproduction of wood, stone, metal, leather and many other materials.
“The show was a real success and provided us with a great opportunity to present DI-NOC as a superior, aesthetically appealing surface film for a wide variety of wall, panelling, floor and refurbishment projects”, said Carole Groombridge, Senior Marketing Executive, 3M Commercial Graphics division.